Marketplace

Marketplace is Travelport's app store serving thousands of users, downloads and plugin management are just a few of the features.

PROBLEM: The Marketplace site was underutilized and difficult to navigate.

PROCESS:

Conducted internal and customer interviews to understand the problem areas and need.
Worked with product owners and team to define requirements that met the user's needs, primarily focused on usability and improved navigation.
Translated the business and user requirements into a design with intuitive navigation and an easy to use product catalog.
Created a hi-fidelity prototype that provided the development team with detailed UI specifications.
Used the prototype to conduct customer feedback interviews on the proposed design.

OUTCOME: On release, the usage of the site increased by over 300% and continued to grow substantially over time.

CONTRIBUTION: Design Lead, User Research Lead
(worked with Product Owner, User Research Team, Development Team)

TOOLS: Figma, Axure RP, UserTesting.com

Designs

Overview

This is a short video demonstrating Marketplace features.

Homepage Sketch

This is the initial sketch of the homepage for Marketplace.

Product Detail page sketch

Early version sketch of Marketplace's product detail page.

Homepage

Landing page for the Marketplace app store. An emphasis was placed on showcasing new products.

Marketplace Product Catalog

Browse hundreds of apps that all integrate with Travelport's Point of Sale - SmartPoint

Product Detail Page

Product features, reviews, support documentation are all included in the product detail page.

Product Reviews Tab

Users can see all reviews written about the product they are viewing under the reviews tab.

Write a Review

Users could write reviews for each product solution that they had access to. They were also able to give the product a rating on a scale of 1 to 5 stars.

Product Support tab

Support articles and links are included with the product details so users do not have to look for them.

Developer Network

This page allows users to peruse and learn more about each of the developers who have contributed applications to the store.

Developer Profile

This page allows users to learn more about the creators of a particular app that they are interested in. It also provides contact information.

Developer Case Studies

This tab provided users a deeper dive into understanding the Developers business by offering case studies to review.

Account Details

From this page, a user can edit their account details, manage their product provisioning and keep track of apps that they have downloaded.

Account Edit

The user has an easy way to edit their details - in place.

Agency Solutions

From this page, the user has access to all of the apps they have chosen. They have the ability to download the app again.

Site diagram

Basic site diagram depicting the two main states of the site, signed in and not signed in.

Marketplace

Designs

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